Selling Oxymorons

I was just meditating on contradictory products: Noise-cancelling headphones, zero-alcohol beer, Athleisure, gazpacho, cold plunges vs hot tubs, vegan burgers, reality tv.

In this spirit, I give you these wackadoo ideas to chew on:

savory candy (“soup jellies, anyone? (really good for camping) Love the salted caramel and maple bacon skittles.”)

cold jackets (“don’t turn on the air conditioner yet, just put on your chilly sweater,” keep those things in the freezer)

hard beds (for, y’know, spartan/monk people, “sleep-training” or something)

and if you put “healthy” in front of most things, you’re well on your way (healthy donut (protein!), healthy fries (made with celery!), healthy butter (artisanal dairy-free yeast simulation!), healthy smoking (strengthen your lungs!), healthy isolation (hermitcore), healthy social media).